Adding Analytics, Campaign Tracking, and Custom Code to Your Platform
You may need to set up specific preferences and track your site’s analytics and campaigns as part of your B2B marketing and sales efforts, or you may want to customize your storefront’s look and feel using custom code. It’s time to look at these advanced settings on your B2B Wave eCommerce platform. To access these, follow these steps:
Step 1. Go to Settings >Profile and look for the “Advanced” tab.
Step 2. Make the relevant selections on this page and click “Save” to store your preferences. Specifically, here you will encounter the following fields:
| Stable fields |
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| Enable bottom right support button | Check this option to allow the “Click for support” button on your Admin Dashboard |
| Meta Title For Homepage | Enter here the title you want to be displayed in search engine result pages and browser tabs for your B2B store’s home page, if applicable |
| Add Extra Fields at Order Confirm and Customer Details | Click here to transfer to the “Extra fields” page, where you can edit custom fields. Find out more about extra fields here |
| See all failed login attempts | Click here to transfer to the “Failed logins” page, where you can view a list of all unsuccessful login attempts and the corresponding IP addresses. Remember that you can click “Reset failed logins” to delete this log -this might be useful if you have users blocked from accessing your B2B store because they tried to log in to it many times without success |
| App Code / API Token | The field showcases your app code and B2B Wave API token, respectively |
| Google Analytics Code tab |
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| Google Analytics Code | Insert here your B2B site’s Google site tag (gtag.js) to integrate analytics into your site. Find out more about this procedure in this article |
| Custom CSS tab | |
| Custom CSS | Place custom CSS here to manipulate how your storefront displays. To access class names and IDs, go to your storefront, right-click (or control-click), and choose “Inspect” from the drop-down menu |
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Conversion Tracking tab |
| Google Ads Customer registration tracking/Order submit tracking | Click here to enter the relevant conversion tracking code to see how effective your ads fare |
| Facebook Ads Customer registration tracking/Order submit tracking |
Enter here the Meta pixel base code related to the event you want to track to see how effective your marketing efforts are |
| Custom Code tab | |
| Custom code for <head> section | Enter here custom code to customize the <head> section of your storefront (e.g., fonts or CSS or JavaScript library) |
| Custom code for <body> section (after opening) | Add any piece of embeddable code that should be added at the beginning of the body section of your website |
| Custom code for <body> section (after closing) | Enter any piece of embeddable code that should be added at the end of the body section of your website. This is also the recommended field to add any <script> tags for custom JavaScript code to customize your storefront |
| Custom Code (Admin panel) tab |
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| Custom CSS | Place custom CSS here to manipulate how your Admin Panel displays |
| Custom code for <body> section (after opening) | Enter any piece of embeddable code that should be added at the beginning of the body section of your Admin Panel |
| Custom code for <body> section (before closing) | Insert here any piece of embeddable code that should be added at the end of the body section of your Admin Panel. This is also the recommended field to add any <script> tags for custom JS code to customize your dashboard |
| Cookie Policy Banner tab |
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| Text box | Add a text to inform users about your cookie policy or use the sample text provided by B2B Wave. The text you use here will appear at the top of your storefront |
 Global notifications tab |
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| Message type* | Select the relevant type from the drop-down menu |
| Text that will appear on top of every page* | Enter the text visitors can view storefront. Remember that global notifications allow you to inform customers who visit your online B2B store about a sale, limited offers, or important news about your business’s operation (e.g., that your store will be closed on a specific day). Find out more about storefront notifications |