Google Analytics Integration

You can set up Google Analytics your online B2B store by following the below steps:

Step 1. Register or log in to your Google Analytics account. If you’re a returning user, create a new account in the Admin window. 

Step 2. Follow the account setup process. Specifically, enter an account name. Then, select “Web” and enter your website’s name and URL (e.g.,

Step 3. Go to the Admin menu and click “Data Streams.” Next, select “Installation instructions”  and  copy the Global site tag code. 

NOTE: If you have a Universal Google Analytics account, you will find the Google Site tag under Admin >Tracking Info >Tracking Code.

Step 4. Login to B2B Wave and go to Settings >Profile. Then, select the “Advanced” tab, paste your global site tag into the “Google Analytics Code” field, and click “Save.” Remember to wait up to thirty (30) minutes to begin seeing real-time user data. All other data may take up to 48 hours to show on your Google Analytics property.

NOTE: Here you can watch a video of the process of setting up Google Analytics for your B2B Wave eCommerce platform.

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