Using One Email for Multiple Customers

You may have customers with multiple store locations (Retailers) or distribution territories (Distributors). These customers often find it easier to manage the orders for all their sites separately but under  one single account using one email address. 

To create multiple customers under the same email address, follow these steps: 

Step 1. Contact our support team at support@b2bwave.com requesting the activation of this feature on your account. Once we activate this feature, you can create new customers that use the same email address as an existing customer or update the email address of existing customers to have the same email address.

Step 2. If you want to create a new customer using the same email address as an existing customer, go to the Customers menu on your Admin Dashboard and click “+ Create new customer.”

Step 3. On the "Create customer" page, fill in the customer's details, add the customer's email address, and click "Save." Once you do, the below option will appear under the customer's email address field.

Step 4. Review the notice, check the box beside the note to proceed, and click “Save.”

NOTE: You can update existing customers to have the same email address by going to the Customers menu on your Admin Dashboard and clicking on the customer you want to edit. Then, follow Steps 3 & 4, as described above.

Customers who log in to their account on your B2B Wave eCommerce platform will be able to switch between the different "Customer" accounts that use the same email address by clicking the "Account" menu. 

Importantly, remember that customers display in alphabetical order. As a result, customers will automatically log in with the account whose name comes first in the alphabet. To ensure that customers place orders from the correct account, we advise you to inform your customers to click the "Account" menu upon their login.