Creating Brands

Through your B2B Wave eCommerce platform, you can showcase your products by brand on your storefront. To create a brand, follow these steps:

Step 1. Go to the Products >Brands on your Admin Dashboard and click “+New brand.”

ΝΟΤΕ: If you don’t see the Brands submenu, go to Settings >Profile, click the “Application configuration” tab, and check the “Products can be categorized by Brands” box in the “Product attributes” section.

Step 2. Fill in the necessary information on the “New brand page” and click “Save.”

Specifically, here you will find the following fields:

Name Enter the brand’s name
Description Type a description for the brand - this will appear on the brand’s page on your storefront. Remember that you can adjust your text using the available formatting options
Image Upload or drag & drop the brand’s logo into this box
Sort Select the brand’s order on your storefront. For example, if you want the brand to appear first, set the value to “0.” If you want it to appear second, set the value “1”, and so on
Active Check this box if the brand is active 
Supplier Select the appropriate supplier from the drop-down menu, if applicable
Private Check this option if you want to make this brand private
Customers Type the name(s) of the customer(s) who can access the brand on your storefront, if applicable. This field will appear if you check the “Private” option 
Privacy groups Enter the name(s) of the privacy groups that can access the brand, if applicable. This field will appear if you check the “Private” option

Assigning Products to Brands Manually

After you have created a brand, you can assign products to these brands. To do so: 

Step 1. Go Products >Products and choose a product you want to set a brand for.

Step 2. Look for the “Brand” field on the “Editing product” page, then select the appropriate brand from the drop-down menu and click “Save.”

Once you assign a product to a brand, customers can see it on the product’s page. 

In addition, customers can sort products by brand.

NOTE: You can also allow customers to browse products by brands. To enable this option, go to Settings >Profile >Application Configuration and check the “Show link to Brands on Sidebar (Customers)” box.

Updating Brands for Products in Bulk

You can mass assign and update product brands by completing these steps:

Step 1. Go to Products >Export on the Admin Panel, make your selections, and click “Export” to download your product list.

Step 2. Look for the “brand” column and type the brand’s name.

Step 3. Go to Products >Import, click “Choose File,” and “Import” to update product brands. Remember that your file should be in .xlsx format.

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